Web Conferencing For Effective Business Communication

Written by Kristi Salmon on December 3, 2015.

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Technology has transformed the way we run our business, especially when it comes to running those required office meetings. If you’ve ever organized a business meeting, you know what a chore it can be – especially if people who need to attend are in a different city, state or even country.

Using apps like GoToMeeting, Webex, Mikogo.com, Skype and Skype for Business allows you to collaborate effectively in real time with several people, whether they are scattered across town or across continents.

There are several advantages using web conferencing for your business -

  • Reduced expenses. Web conferencing boosts both your bottom line and employee productivity. Businesses and employees don’t need to worry about the cost of transportation, meals, or lodging in order to attend a meeting, taking valuable time out of the business day just to arrive then leave.
  • Improved collaboration and morale. Employees are able to work more closely with colleagues in other offices. An employee doesn’t have to wait for an annual conference to connect with co-workers when they can meet via a webconference on a monthly or weekly basis. Everyone feels better connected, that they’re all on the same page when it comes to setting and meeting goals.
  • A competitive advantage. Using webconferencing lets your employees communicate more effectively, sharing knowledge more quickly and cutting down on confusion. When your team is connected, your employees form more cohesive bonds, encouraging company loyalty. 

There’s more to effective webconferencing than choosing the right equipment and software. You need to make sure you understand what it takes to use that technology in the most effective manner possible, ensuring you’ll reap the benefits webconferencing offers.

Some tips to consider:

  • Plan ahead. Create an agenda and make sure all participants have a copy before the meeting. Make sure any support materials are distributed ahead of time, as well.  Schedule reasonable start and end times for the meeting and do your best to stick with those times. Arrange to record the meeting, so that those who are unable to be at the meeting can listen to the replay.
  • Make sure your equipment is ready to go. Test your connection and call features before the teleconference starts and have a back-up plan, in case issues come up.
  • Points to keep in mind during the meeting. Appoint a moderator to make introductions and keep the meeting on track. Start the meeting on time and end it on time. Recap the meeting and go over specific responsibilities with attendees.
  • After the webconference. Encourage feedback, asking for specific comments and how to improve future meetings. Send a written recap and/or meeting minutes to participants.

If you’re lacking in the bandwidth department in order to utilize these types of tools, contact Mediacom Business who can offer an affordable Business Internet package so you have the capacity your business needs.  Click here for more information.